Developing Your Website Marketing Strategy

Why is there a need for a website marketing strategy? Now that you’ve got a great business idea, a fantastic website, and everything is ready to go. You’re missing one key aspect of any successful company: customers. If you forgot to market your website, you’re probably lacking in the customer department. And since the point of running a business is to serve customers, developing a marketing strategy should be at the top of your list of important things to do.

Before You Plan Your Strategy

Before you even begin to plan your website marketing strategy, figure out who you‘re trying to reach. Who are you trying to attract to your website? Is your site geared towards this intended audience? What’s the best way to reach these individuals or companies?

Knowing who you’re trying to attract an important aspect on your website marketing strategy. Knowing how to reach them is crucial. Without these two pieces of information, your website marketing strategy is doomed to fail.

Focus On A Few Great Campaigns

Advertising your website is going to cost money, and many business owners think that by spreading their marketing campaigns across multiple avenues for less money will reach a larger audience. In fact, it can be quite the opposite. If you’re on a limited budget, focus on advertising with a few well-respected avenues, where you know you’ll reach a wide audience. Advertising with just a couple of great websites will boost your website’s reputation, and you’re more likely to see an increase in your popularity. Spreading your campaign across too many sites with less visitors can actually lower the amount of people who see your campaign.

Test Your Methods - Repeatedly

In order to know what works, you have to monitor the result you’re getting. There is always, always, always room for improvement. Watching your traffic from each avenue you’re advertising with will give you a clear picture of what’s working, and what’s not. If you find you’re not getting the results you need, drop that campaign. Focus the money and energy on a more successful campaign, or try a different avenue entirely. If you find great results with a campaign, duplicate it.

Stay Away From Cold Marketing

Cold marketing involves any type of advertising that focuses on the general public. Cold calling, mass e-mail campaigns, and spamming forums are all things to leave out of your website marketing strategy. Besides the fact that the majority of these attempts will be completely ignored, you can actually develop a negative reputation from utilizing these methods. The last thing you want your marketing to do is turn away potential customers, who find your marketing methods obnoxious.

Consult The Experts

There’s no shame in admitting you don’t know where to start with your website marketing strategy. The company that I used to build my website, SBI! works with you to help you develop a strategy for your website. Click on Build A Website to find out more information.

If you are not interested in using Solo Build It! there are many different companies that focus strictly on website marketing, and it may not be a bad idea to turn to one for some help. If you have no clue where to begin, a consulting firm can develop a plan from start to finish for your business. If you have some solid ideas, but don’t know how to implement them, you can find assistance getting your marketing strategy rolling. Consulting an expert will help you learn how to developing your own strategies later on, without help, as well.

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